Key Differences
Working with V2 gives you instant access to detailed, up-to-the-minute market-specific knowledge, international reach, and a highly motivated workforce committed to delivering world-class performance. You’ll experience the V2 difference in the way we work with you. And you’ll value the knowledge, enthusiasm and dedication we bring to the realisation of your business goals.
Project Management
We take the role of project management very seriously - it’s our reputation that’s on the line after all. The passion and attention to detail that blends the core elements of your campaign together throughout it’s lifecycle are critical to the success factor.
Taking time to understand your proposition and what it means to an individual job function, department or specific vertical sector and creating a support mechanism to deliver an accurate and powerful message to that audience is paramount. Our project managers have the skill to simplify yet evolve, adapt and refine the message to ensure the best possible result is achieved.
It’s also about agent management. Our project managers are coaches and motivators bringing versatile people, sales and communication skills to each campaign which also extends into managing the client relationship. Reporting, tracking and liaising with each stakeholder ensures you have complete visibility of our activity.
Reporting & Lead Tracking
Leadreporter.com is the software tool we use to support data transfer and activity reporting. Through this portal V2 Communications is able to offer clients ‘real-time’ campaign analysis and access to opportunities or time-sensitive records that require immediate action. It also provides a "window" on pipeline opportunities to support forecasting.
An added advantage is the ability for clients to provide their own feedback. This enhances agent support, promotes greater interaction between client and agent as well as aiding evaluation of campaign value.
Drive
We take pride in ensuring that every project V2 undertakes exceeds our client’s expectations. We make sure that your investment in V2’s services achieves outstanding returns with the high quality business development opportunities we generate and in the associated services we offer.
Campaign Creation
It’s a complex world out there, that’s why our aim is to keep it simple. One of our core strengths is the ability to deliver an effective and yet simple message to your prospect market AND have the ability to run with the conversation whatever direction it takes without a script. After all, you only get one chance to convince a Director that your proposition is worth listening to after the twenty other calls he received that day.
V2's Operation Team have executed many very successful campaigns and are experts at building the right environment to deliver the best results however complex your solution offerings is.
Results
Our track record includes:
- 151 appointments from 675 decision-maker contacts - a 22% conversion rate - Top 1000 UK businesses, mobile data applications.
- 300 new business leads from Top 1500 UK companies. 12.5% conversion into new business revenues. 30% increase in turnover in 2 years.
- 316 appointments in 6 months (5% attrition) - £20+ million turnover businesses. 477% company growth in 12 months (not all down to V2!)
- 98 leads & software demos generated in 4 months. Client achieved new business deals to the value of £195,000 from this activity
- 14% lead/appointment conversion rate from 250 Top retailers in 3 months
- 208 leads (15% conversion rate) for global mobile data provider in 6 months targeting Top 1500 corporate businesses.
People
We value our people. And they value what they do. V2 recruits individuals who genuinely want to succeed. We give them comprehensive training in our client’s products, services and solutions. We enhance their sales skills and personal development with a proven programme of on-the-job coaching. In short, V2 operators are an integral and respected part of our sales support teams.
Visibility
New business moves fast. The sooner you form an accurate picture of what’s happening with your campaign, the quicker you can react effectively to the latest developments. Our sophisticated real-time reporting systems ensure that each project stakeholder has instant access to information on all campaign activity the moment it happens.
Technology
As well as people and processes, IT systems are critical to our offering. It’s our lifeblood supporting the day-to-day campaign activity ensuring we’re working as efficiently and as effectively as possible.
Our systems have been developed by sales and call centre professionals for telemarketing specialists. They provide our agents with a comprehensive support resource of relevant information at the click of a mouse. Moreover, the system is proactive, pushing time-sensitive data or low-hanging opportunities to the top of the call list rather than sifting through hundreds sometimes thousands of records in order to find the next best call.
We continually push the development of our IT function. We don’t rely on mass-market CRM applications, they have limited prospecting power. We prefer our own bespoke applications that have proved time and again to be more effective at doing the job as well as integrating with our clients own in-house databases.
A key function that’s only just being realized is web-based integration with a clients own CRM tools bringing externally managed and internally housed databases together in real time. We’re also using SMS technology for fast lead distribution. How great would it be for your sales team to receive details of an opportunity by phone, email and text message!
Continuous improvement in our IT service provision helps V2 push the boundaries of customer service. Added value is realized in the shape of accurate data recording, complete visibility of activity and results, quick lead distribution, lead tracking and ultimately return on investment. After all it’s about selling more!
